With the right data,difficult decisions are made easy... Rigour make this possible.
Your data collection and analysis specialists.
As an established, experienced and fully accredited data collection and analysis agency, Rigour’s purpose is to provide a comprehensive, reliable and bespoke service that enables our clients to deliver and grow.
Our clients include independent research consultants; small to medium market research agencies; public relations; media and international blue chip corporations. We enjoy one of the highest client retention rates in the industry.
We are committed to offering a bespoke, straight talking, hassle free and proactive service that emphasises quality and delivers on time, every time.
We deliver so that you can.
We offer our clients a full range of in-house services, tailored to their specific project.
Whether you just need some assistance with coding a project or need an agency that can support all aspects of a full multinational project across seven continents with real time data and dashboarding we can help. No project is too big or too small.
We combine our decades of experience in marketing science with flexible DIY analytics. Our one-stop, joined up approach ensures commercially relevant, defensible and actionable insights that live on in the business.
Our capabilities extend beyond tried and tested approaches to the latest innovations in machine learning.
- Max Diff, Conjoint and price optimisation
- Econometric and marketing Mix Modelling
- Purchase journey and Key Driver analysis
- Kano and TURF optimisation
- Strategic brand diagnostics
- Text analysis
Our findings are made simple and straightforward, adding clear commercial value without overcomplicating.
We also share access to our range of DIY analytics platforms, so that insights are interactive, dynamic resources that keep research alive long after results are delivered. Wherever possible we integrate our data with your existing streams through the power of predictive analytics and Data Fusion.
Data collection methodologies
We operate on a technology enabled, fully integrated platform that allows for centrally controlled, hosted and managed data collection.
Dialing internationally in 23 languages
through quality assured panels
Inbound, outbound and call transfer options
all managed in-house
Face to face
a UK fieldforce and international partners using traditional pen and paper or fully integrated mobile and tablets
Cost effective and rapid response
Sectors and experience
We have extensive experience and case studies to offer in advertising tracking, brand awareness, behavioural and consumer attitudinal research, conjoint, max diff, stated preference, customer satisfaction, voice of customer and employee engagement.
Sector experience includes Agriculture and Crop Sciences, Automotive, Charity, Energy, Financial Services, Health, Information Technology, Manufacturing, Media, Public Relations, Public Sector, Retail and Telecoms.
We’ve worked with Cornelius and Keith on a number of projects; both in the field and online. They are always really quick to respond and set up new projects, and they took the headache out of research for us whilst delivering really meaningful results.Ryan Grobler - Head of Mobile Development
We selected Cornelius as our survey partner and consultant since 1998 and we have relied on him and his team for all of our work in those areas ever since. We have an excellent working relationship, they work to a consistently high standard and are always willing to go the extra mile to ensure results and provide very good value.Sandrine Cael-Ameura - Operations Director
I’ve worked with Rigour Research on numerous national and multi-market studies. They are responsive at proposal stage, and able to present creative solutions for hard to reach audiences. They have great attention to detail during scripting and field management and are willing to go the extra mile to complete a tricky project.Niall Smith - Managing Director
From Ad tracking to Youth research, across five continents and over a thousand projects spanning a decade Rigour have delivered quality data on time and budget. Always able to find creative, practical solutions to even the toughest fieldwork challenges and to get interviews with the hardest-to-reach audiences. A fieldwork partner in the fullest sense.Jonathan Fletcher - Managing Director
We have offices in London, Barcelona, Krakow and Sydney and satellite offices in New York and Johannesburg.
Whilst all data is centrally stored and managed in London, our reach in terms of respondent types and geographies is boundless.
Recent projects have included face to face interviewing with farmers in South Africa; car buyers at clinics in China and health providers for face to face qual depth interviews in Peru.
CATI projects have included large manufacturers across Mexico; mobile phone users in Nigeria; mortgage customers for groups in London and bulb growers in the Netherlands.
Online projects include senior executives across North America, children for toy brand awareness tracking in Japan and pet owners for an IHUT in France.
IVR proved successful for interviewing global attendees to a conference in Australia and SMS solutions were used to reach energy customers cost effectively in the UK.
All centrally hosted, managed and validated.
Security and quality assurances
Rigour centralise our data collection to ensure that we are able to effectively monitor and validate it.
All online panel data is from double opt in, quality assured panels globally. Thorough checks are built into the technology platform to continually validate and clean the data throughout the fieldwork period. Our telephone data collection meets Interviewer Quality Control Scheme (IQCS) and ISO standards and all calls are recorded and all interviewers monitored on every project. Our face to face teams know that only validated data is accepted. Interviewers are monitored in field.
We hold ISO27001 data and information handling and security and are a Market Research Society Company Partner.
We are fully GDPR compliant and registered with the Information Commissioners Office.